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WWF intervenes in a decisive match and surprises the spectators!

gazon-WWF 1 comment

WWF, the world bottom for the nature which militates for the conservation of our planet launched an awareness-raising action on the dangers of the deforestation.

ENVIRONMENT – The statistics is little heartening: every four minutes, a surface in trees equivalent to a soccer field disappears from the surface of the planet.

http://www.youtube.com/watch?feature=player_embedded&v=aMbbKTI1XVU

To touch the general public in front of the deforestation, the WWF had an original idea: “repaint” virtually in real time this surface shaved during a football match on the television. Result, during a feminine meeting between Brazil and Denmark, the lawn changed gradually color during the part, passing as a green grass in the brown color of a deforested earth.

A very good means of communication for the conservation of our planet.

Sources :  Marketing Attitude , Mintia 

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