Mintia Blog PL

The magic of the advertising, and if we invert the roles of the men and the women in ad?

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We have very too much the habit of dump on men and women has fault of the sexist images, we often see subdued and stupid women, virile and imperious men.

Three students of the Canadian University of Saskatchewan; Sarah Zelinski, Kayla Hatzel and Dylan LambiRaine created a video which, after a reminder of dump feminine and male invert the present roles in the advertisements of origin. The funny aspect which gets free of it shows by effect of mirror that we do not perceive often any more the ridiculous of faces impose and their stereotypical character.

In the video, a selection of old and recent campaigns where the women are only objects dedicated to the pleasure of the men.

Sources: Next Liberation, Mintia

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