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Happiness Machine

Diet Coke 0comments

Ultra thin, the promise of Diet Coke!

A new way of putting forward Coca-Cola’s concept for it’s Diet drink.

The Ogilvy Paris agency designed a quite new concept, the “Slender Vender”, an ultra thin distributor of Diet Coke. The objective is to illustrate the promise of the product.

In Paris; between two benches, between two bowling lanes or treadmills in a sporting room, between two escalators, in the middle of a pavement or between two mirrors of a hairdressing salon … You will find the machine to enjoy your drink without sugar or calories.

A succesful operation which will help the brand in its effort to appear more health oriented.

So, go check out these vending machines, and grab a drink on your way to somewhere!

Sources: PSFK, Diet Coke, Mintia

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